I have to burst your bubble, social media takes time.
No, it doesn’t have to take your whole life or even an hour each day, but it does take time.
I often hear business owners trying to find ways around it. Looking for some kind of magic bullet that will allow them to be an influencer on social media, but without doing any of the work.
This isn’t all bad news though, my friend. There is a light at the end of the tunnel!
While social media does take time, it can take a minimal amount of time each day. Below, I’ve broken down the 5 things you should be doing on Facebook every single day.
Your Daily Tasks
Post to your Facebook Business Page
I know there’s a lot of frustration around this task. The algorithm has changed and your organic reach is down, but this task is an absolute must for a few reasons.
Reason 1: Facebook is cracking down on people who use their personal profile for business purposes. In the worst case scenario, your personal profile could even be shut down. While it’s ok to post a business related update every once in a while to your personal profile, your business page is where the bulk of your updates should live.
Reason 2: People are going to peek at your business profile before doing business with you. While your immediate network may be aware of your personal profile, it’s likely new customers or clients are going to find your business page first. What do you want them to see? If you never post to your business page, they’re going to have a hard time building a connection with you.
Reason 3: While your business page may not get the most organic reach, it is your main advertising hub. You’re unable to advertise from your personal profile. If you plan on doing ads at any time, ever, be sure you’ve built up a presence on your business page.
Reason 4: Your Facebook business page is like a mini website. While I don’t recommend replacing your website with a business profile, you can include a whole lot of information about you, your products, and your services. Treat your page as such and give it a lil update love.
Leave comments on 5 other Facebook Business Pages
Whether you’re sourcing clients, customers, or prospective partners, social media is inherently social. So what better way to spread the word about your business than by going the old fashion route and engaging with other businesses.
Check out this neat trick 👇
You can actually change “who” you interact as on Facebook. Instead of acting as your personal profile, go ahead and switch onto your business page. When you leave meaningful and insightful comments, the reader might just be prompted to view your page and learn all about the awesome things you do.
Like at least 5 updates on other Facebook Business Pages
This goes hand in hand with the above guideline. While you might not have something to say to every single Facebook update, go ahead and like a status or 5. Doing so will help you gain visibility with the business you’re interacting with. Again, they might just see that you’ve liked a number of their updates and head on over to your page to learn more about you.
Respond to All Direct Messages
There’s nothing quite like the power of Facebook Messenger. With a separate app, it’s becoming an increasingly popular way for people to communicate. Now, imagine you send a message to a company you’re interested in working with or buying from and they don’t respond to you for 3 days. How do you think that looks? I bet you’d trust that company or service provider less. Be sure to check your messages daily. Connections are built through communicating and sometimes it’s a matter of who is more attentive to their customers.
Send an Outreach Message
If you’re trying to build your business, this is one I absolutely recommend you do daily. The goal here is not to be spammy or salesy, but to provide some sort of value. For example, if you’re a service provider, maybe you answer a question you saw someone ask in a mutual group and then send them a private message letting them know you’re available if they need more help. Try to build a relationship here. Ask about their business, ask about their products, ask about their goals without trying to sell, sell, sell!
I hope you’ve found these guidelines helpful! The best part of all of this, is that you can do this in by when you spend just 30 minutes on social media every day. Results may not be immediate, but over time, you’ll see just how effective Facebook can be!