Hey Straight Shooter, Lisa here.
In my last video I talked about targeted email marketing for beginners and today I want to talk to you about how email targeting can help your business.
I recently came across a Jupiter Research study that found that marketers who segment their lists and employ quality targeting can improve conversion by 355% and increase revenues by 781%.
If that doesn’t make you want to rethink your email strategy, hunny, I don’t know what will.
Think about it, your readers are NOT all the same. The found you on different mediums and subscribed for different reasons. However, they do have one trait in common. No matter the email subscriber, there’s one quick way to lose that person — sending them irrelevant emails.
That’s why email targeting is SO effective. When you target your email to a specific persona, you speak directly to them. You highlight how your product or service meets and exceeds their need.
So, how does email targeting help you improve your business?
- It increases open rates
- It increases conversion rates — say hello to SALES
- It helps you refine the buyer / customer journey
Ready to get started?
Then we need to talk. I’m your email targeting guide, contact me to learn how we can bake up the right plan for your biz.