The Marketing Files

Our hottest tips, updates, and strategy shifts

How to Change the Background Color of Your Instagram Stories

How to Change the Background Color of Your Instagram Stories

Personal 👏 Branding 👏👏 Something that's becoming more and more relevant every day. With more people at home, more people starting businesses, and more people on social media, it's hard to stand out. That's where personal branding comes in. It allows you to create a...

How to Add a Custom Font Color in IG Stories

How to Add a Custom Font Color in IG Stories

Social media moves fasssssssssssssssssstttttt. It seems like a new feature rolls out every few days, does it not? One of my favorite things going on in the world of social right now is Instagram Stories. There are so many cool features and ways to make it your own....

Consider This Before You Post to Social Media

Consider This Before You Post to Social Media

Episode 8 of the No Sugar Show is here and today we are talking questions to consider before posting to social media. Give the episode a listen, or read the full article below!Ahhh social media… the land of endless content production. A new day, a new post, ya know...

So You’re Thinking of Buying Some Fake Followers, Eh?

So You’re Thinking of Buying Some Fake Followers, Eh?

Episode 7 of the No Sugar Show is here and today we are talking about fake followers. Give the episode a listen, or read the full article below! Raise your hand if you have ever been personally victimized by Regina George Instagram? There’s all this emphasis put on...

Cultivate Lasting Relationships with Your Tribe

Cultivate Lasting Relationships with Your Tribe

Episode 6 of the No Sugar Show is here and today we are talking cultivating lasting relationships with your audience. Give the episode a listen, or read the full article below! These days, digital communication is embedded in every business there is. Eons ago, we...

Content Pillars Explained

Content Pillars Explained

Episode 5 of the No Sugar Show is here and today we are talking content pillars. Give the episode a listen, or read the full article below! Content, content, content… In marketing, we’re always talking about friggin’ content. No matter the TYPE of marketing you’re...

Kindness in Marketing

Kindness in Marketing

Episode 4 of the No Sugar Show is here and today we are talking kindness in marketing. Give the episode a listen, or read the full blog below!Kindness in Marketing For a very long time, my Instagram bio read “Believer in kindness.” Somewhere between all the profile...

Episode 3: Daily Social Media Routine

Episode 3: Daily Social Media Routine

"Social media can be SO time-consuming"... this is literally something I hear almost daily. Listen, Linda, I know. BUT, I do also have a little secret weapon or trick up my sleeve if you will.  It's what I call my daily social media routine. Pretty boring name, eh?...

Episode 2: The Purpose of Social Media

Episode 2: The Purpose of Social Media

Have you ever wondered to yourself, what the heck is the point of social media? I know hundreds of business owners who have as well. It's one of those things that you know you should do, but it takes soooo much time, and you just don't understand why. In episode 2 of...

Episode 1: Welcome to the No Sugar Show

Episode 1: Welcome to the No Sugar Show

Five years ago, I produced my first podcast. At the time, I was OBSESSED with podcasts. I listened to them all the time — driving, running, cleaning, seriously any time I could. Producing this podcast was a gigantic accomplishment for me. Something I was really proud...

5 Steps to Build Your Passive Income Biz

5 Steps to Build Your Passive Income Biz

Raise your hand if you hate money.If your hand is raised, you can leave 😂This post is only for those of us who want to generate income while we sleep. Those of us who want to not rely solely on one source of income. Those of us who dream of taking spur of...

5 Things to Do on Facebook Daily

5 Things to Do on Facebook Daily

I have to burst your bubble, social media takes time. No, it doesn’t have to take your whole life or even an hour each day, but it does take time. I often hear business owners trying to find ways around it. Looking for some kind of magic bullet that will...

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