The Marketing Files

Our hottest tips, updates, and strategy shifts

So You’re Thinking of Buying Some Fake Followers, Eh?

So You’re Thinking of Buying Some Fake Followers, Eh?

Episode 7 of the No Sugar Show is here and today we are talking about fake followers. Give the episode a listen, or read the full article below! Raise your hand if you have ever been personally victimized by Regina George Instagram? There’s all this emphasis put on...

Cultivate Lasting Relationships with Your Tribe

Cultivate Lasting Relationships with Your Tribe

Episode 6 of the No Sugar Show is here and today we are talking cultivating lasting relationships with your audience. Give the episode a listen, or read the full article below! These days, digital communication is embedded in every business there is. Eons ago, we...

Content Pillars Explained

Content Pillars Explained

Episode 5 of the No Sugar Show is here and today we are talking content pillars. Give the episode a listen, or read the full article below! Content, content, content… In marketing, we’re always talking about friggin’ content. No matter the TYPE of marketing you’re...

Kindness in Marketing

Kindness in Marketing

Episode 4 of the No Sugar Show is here and today we are talking kindness in marketing. Give the episode a listen, or read the full blog below!Kindness in Marketing For a very long time, my Instagram bio read “Believer in kindness.” Somewhere between all the profile...

Episode 3: Daily Social Media Routine

Episode 3: Daily Social Media Routine

"Social media can be SO time-consuming"... this is literally something I hear almost daily. Listen, Linda, I know. BUT, I do also have a little secret weapon or trick up my sleeve if you will.  It's what I call my daily social media routine. Pretty boring name, eh?...

Could Ad Disapprovals Be Killing Your Account

Could Ad Disapprovals Be Killing Your Account

Have disapproved ads been the bane of your existence lately… or is it just me? It seems like Facebook is disapproving ads with more frequency every single day. And, I hate to say it, but this trend is likely to continue. With so much international political...

Episode 2: The Purpose of Social Media

Episode 2: The Purpose of Social Media

Have you ever wondered to yourself, what the heck is the point of social media? I know hundreds of business owners who have as well. It's one of those things that you know you should do, but it takes soooo much time, and you just don't understand why. In episode 2 of...

Episode 1: Welcome to the No Sugar Show

Episode 1: Welcome to the No Sugar Show

Five years ago, I produced my first podcast. At the time, I was OBSESSED with podcasts. I listened to them all the time — driving, running, cleaning, seriously any time I could. Producing this podcast was a gigantic accomplishment for me. Something I was really proud...

How to Choose the Right Format for Your Social Media Content

How to Choose the Right Format for Your Social Media Content

Create content, create content, create content, then create more content. When social media starts to feel like a merry go round, it’s time to hop off that pony. There’s so much noise out there. There’s so much to filter through. Social media has become so...

2019 Social Media Post Frequency

2019 Social Media Post Frequency

Just when you’ve nailed your social media marketing strategy, it never fails… the algorithm changes. Doesn’t it feel like it happens every single time?! It can be so frustrating. I personally have almost given up on social media just because the updates were SO...

5 Steps to Build Your Passive Income Biz

5 Steps to Build Your Passive Income Biz

Raise your hand if you hate money.If your hand is raised, you can leave 😂This post is only for those of us who want to generate income while we sleep. Those of us who want to not rely solely on one source of income. Those of us who dream of taking spur of...

5 Things to Do on Facebook Daily

5 Things to Do on Facebook Daily

I have to burst your bubble, social media takes time. No, it doesn’t have to take your whole life or even an hour each day, but it does take time. I often hear business owners trying to find ways around it. Looking for some kind of magic bullet that will...

An Introduction to Social Media Marketing

An Introduction to Social Media Marketing

My guess is this … you’re already familiar with social media. You’re a Facebook user, heck, maybe even you dabble on Instagram and Snapchat … oh and of course Pinterest. You’ve started your own business, and now you find yourself wondering … what is social media...

How to Create Your Instagram TV Channel

How to Create Your Instagram TV Channel

Have you opened your Instagram app lately (let's be real, you did just seconds ago)? If so, you probably noticed the new Instagram TV option. When you log into the app, you'll notice a new icon near the messages icon. This is the NEW Instagram TV is a home...

Hashtag Like You Give A Sh*t

Hashtag Like You Give A Sh*t

If you’ve been using social media for any amount of time, there’s no doubt in my mind that you’ve stumbled across a hashtag. But, if you’re new to social, you may have just ignored these BA lil social turbochargers.   What Is A Hashtag In its most...

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