Hey Straight Shooter,
Today we are talking targeted email marketing for beginners.
Email marketing has been touted as the “golden ticket” to success and sales by pretty much everyone.
So, you started emailing your list and your results are mediocre.
Now my dear, is the time we get targeted.
Targeted email marketing is all about creating the best possible experience for the reader. To do that, you have to really understand and know who you’re talking to. But with large email lists, it starts to feel like you need a blanket message. Your email starts to become sort of generic so it speaks to everyone.
Here’s a recipe to get you away from that BS.
Organize your list. If you haven’t already, start creating segments for new subscribers. For example, I have a blog template freebie on my site. If someone downloads this, I tag them as someone interested in blogging. I then send that subscriber information about blogging and closely related topics like content marketing. Segmenting your email lists by interests can help you to only send relevant information and not waste your readers precious time. Get a process in place for all new subscribers, and if you can, go back through your old list and segment your current subscribers.
Once your list is segmented, start creating specific emails and automations for each segment. Map these out with your segment and reader in mind. Not every segment has the same needs or wants.
Use personalization. In your new emails, speak directly to the reader. Use their first name 1-3 times throughout the email.
Be specific, be relevant, don’t be generic. Use every word you write as an opportunity to connect with your reader. Put time into creating a subject line that speaks directly to the segment you’re talking to. Incorporate relevant copy into the preheader. And don’t forget to use a call to action that’s highly relevant and enticing to the reader.
That is how you get started creating more effective and targeted emails.