You’re ready to start blogging, but just realized you have no fing clue how to write a blog post. Well, this post has you covered! Scroll baby, scroll!
In case you have the brain of a goldfish here’s the overview and a link to where you can find a template. For clarity, read beyond the synopsis.
- Brainstorm content buckets
- Brainstorm topics
- Choose your intended audience
- Select your topic and refine the concept
- Create a goal
- Draft a CTA
- Write the copy
- Edit the copy
- Create images
Choose Your Topic
The perfect blog post awaits! You just need to find the perfect topic! The thought of doing this might just make you want to close your PC (or Mac) and give up on life, but fear not! Choosing a blog topic doesn’t have to make you lose your mind. Blog writing starts with topic selection, but there’s more to this than meets the eye.
- Open up a document and start brainstorming content buckets you love. For example, for me, that might look like social media, digital marketing, writing, editing, blogging, email marketing, motorcycles.
- Look for content patterns in your content buckets. In the example above, one of those topics doesn’t fit with the others. Although I love motorcycles, an audience interested in social media may not appreciate me explaining how to change spark plugs. Once you’ve generated a good list (4-7 content buckets), you’ll have a solid foundation for building your blogs.
- Choose one content bucket to focus on in your first post and start brainstorming individual topics. If I selected social media, I might want to write about how to create content for social media, best tools for designing social media images, or how to write copy for social media. Just start writing out blog concepts until your brain is empty or until you’ve finished a bottle of wine.
- WHEW. Ok, from that list, pick a topic that you are excited to write about, and you feel confident explaining. Although you can always do more research, it helps to write about things that excite you. The last thing you want to do is start working on a blog post topic you actually dread writing.
- Girlfrand, this is your topic. You have just identified your blog post!
Find Your Audience
If you’re just starting out a blogger, you may not know exactly WHO you are writing to, but I got news for ya, the answer isn’t everyone. Sure it would be great if everyone read your copy and thought you were dope shit, but the truth is, whatever you are writing about is not applicable to everyone!
Ok now that we’ve gotten that awkward discovery out of the way let’s identify some people. Before you start writing, have a general concept of who you are writing for in mind. For example, if you are a baker and you want to write a post on creating cupcake toppers, who would want to read that post? Is it suitable for new bakers? Probably not, it sounds a little advanced. But this type of content could be great for an intermediate, nonprofessional baker. Maybe your target audience is someone who plans and hosts a lot of parties and prefers to make their own desserts. Craft an idea of who you’re writing to before you start writing.
Identifying the Blog Post Concept
Although you have the topic figured out, I always recommend taking it one step further and fully writing out the concept. To do this, just write. Give the topic another brain dump. Provide a solid overview of the blog topic.
E.g., I’m writing a post about how to make custom cupcake toppers. I’ll explain each step, discuss different ingredients, and provide a shopping list.
This doesn’t have to be lengthy or anything crazy, but this should be more detailed than the topic to help keep you on track.
Creating a Blog Post Goal
You’re on a friggen role.
Next, identify the goal of the post. Too often people start writing with no goal in mind. The result leaves the reader feeling unclear and unsure of what just happened. Honestly, they are probably a little weirded out by you too because you just put a bunch of work into a blog post and no one knows WTF just happened.
Don’t put your heart into something and then just fall flat on your face, or worse, directly into a manhole.
Identify that goal, my friend.
E.g. After reading this post, I want my readers to download my cupcake topper ingredient list and feel confident making their own toppers.
Importance of a Call to Action
Boom-shaka-lacka, you’re almost done. But you’re not done. The final planning step is to identify your call to action. A little thing marketing people like to call CTA. Your call to action is the big ask or tell. Take that goal above and write an actionable sentence.
E.g., Ready to start making your own cupcake toppers at home? Download this ingredient list and start shopping! I can’t wait to see what you create.
This is not set in stone, you can edit your CTA again at the end, but write it before you start drafting. With the goal in mind, creating the copy becomes that much easier. Stay focused my young grasshopper.
Draft That Blog
You’ve done the legwork and you can’t f*ck this up now. Start writing. Write, write, and write until you have nailed that topic. Once you’re satisfied with the first draft, close down the ol’ laptop and give it a day.
Edit Your Copy
The day is up, and now it’s time to edit! Editing is a critical step in the blog writing process. Don’t skip over this. There is always a typo somewhere…
If you’re interested in editing like the bad*ss that you are, head over to the recipes page to download my editing checklist.
Add An Image Or Two
You’ve written, you’ve edited, and you want to get this glorious masterpiece out into the world … I want that for you too, but there’s just one more thing I need from you. Create an image or two! I personally and professionally recommend Canva. It’s free, it’s pretty, and it’s easy to use. Head over there and create an image for your post. Bonus points if you make one sized for Facebook and one sized for Pinterest (check out their templates).
Do it. Now’s the time! Publish that post and share your blog with everyone (including your mom).
You lady, have just successfully created AND it’s organized, well thought out, and to the point.
Never fret about the blog writing process again! Click here to view my recipes and get your digital paws on the write killer blogs recipe.